In a year when festivals could no longer welcome crowds to their fields, Glastonbury asked us to reimagine its presence online, a rare challenge for a festival that has always thrived on the analogue magic of being there in person. We led the full creative direction, branding, and design for its first-ever digital edition, transporting the spirit of Worthy Farm into a new space without losing its sense of history and mystique. At the heart of the identity was a custom typeface, built from symbols drawn from ruins found across the festival site, paired with a visual language inspired by the iconic Pyramid Stage and its radiating lights. This system stretched across everything from digital tickets and messaging to outdoor billboards and global ad campaigns, creating a world that felt both rooted in Glastonbury’s legacy and alive in its new digital form. The result was more than an online festival: it became the most streamed music event globally that year - a landmark cultural moment, and a project that proved how design can carry the atmosphere of one of the world’s most legendary stages into an entirely different medium.