Glastonbury Festival
Glastonbury Festival
In a year when festivals could no longer welcome crowds to their fields, Glastonbury asked us to reimagine its presence online, a rare challenge for a festival that has always thrived on the analogue magic of being there in person. We led the full creative direction, branding, and design for its first-ever digital edition, transporting the spirit of Worthy Farm into a new space without losing its sense of history and mystique. At the heart of the identity was a custom typeface, built from symbols drawn from ruins found across the festival site, paired with a visual language inspired by the iconic Pyramid Stage and its radiating lights. This system stretched across everything from digital tickets and messaging to outdoor billboards and global ad campaigns, creating a world that felt both rooted in Glastonbury’s legacy and alive in its new digital form. The result was more than an online festival: it became the most streamed music event globally that year - a landmark cultural moment, and a project that proved how design can carry the atmosphere of one of the world’s most legendary stages into an entirely different medium.
Client
Driift
Glastonbury Festival
Artist
Various
Year
2021
Team
Dean Richardson
Ben Wood
+44 (0) 7843 000 123
start@studioyuck.com
Tue 2 September 2025
13:36:05 UTC